How do we influence ourselves and other people? Essay

When you are around something for a long time, you get used to it. This is called the law of familiarity. If you are around something for too long, you take it for granted. A good example of this is a relationship. Good at beginning and thenthis dies down. Its not that u don't care, its that u get used to it. The variety of it is not that high, not new and has become the norm. U give it less significance, even though in your heart that it is significant. You don't keep the aliveness of it as it has become intellectualised vs something that you feel. This feeling, this passion has to be constantly reinforced every day. This is just like any muscle in the human body where if you don't use it you lose it. So let's go back to the question, how do we influence ourselves and other people? We have said already we have to get into their emotions as well as our own to move us into action. We have to do this constantly otherwise it will die hence affects our will to go on. It will die in the book it will die in your head. There has to be a level of hunger and emotion for you to follow through. There has to be energy in you to make you follow through. There has to be energy in you that when you go share it with people, you have to influence them to follow through. If they don't do it after a while, you have to get them to do it again. This is where the whole game gets won or lost. What we have to look at first of all is us. There must be times where many of you have days when you are like I don't want to talk to people today. If you're the leader however, you don't have that choice as you have to get in that good state and place. We must become the masters of influence which means we have to master the state of our own organisation. To master the state of our own organisation, it has to start with us as we are the first constraint. If we can do it ourselves, we can teach other people. Business is essentially innovation and marketing where we have to influence people to innovate as they are not going to just do it. They are used to what works or what is easy. Innovation therefore means massive change where people can't just ask for massive change in their life. You have to influence people to innovate.
Influence is dependent upon our states. How do we change our states? The fastest way to change someone's state is by changing the physical state. Trying to change someone's mind is really hard. Change their body, their mind will go. If you doubt it, give someone enough alcohol and see how quickly you can change them. What are you changing?