How to write a persuasive cover letter? Essay

Avoid the mistake of composing a generic cover letter that is addressed to any employer in general. So before composing the cover letter ask these two prerequisite questions so you can pattern your cover letter accordingly
What is the purpose of the writer of the letter?
Who is or are the intended audience or reader of the letter?
N.B. illustration of ill-fitting clothes and a wearer
Now one has the need to create a quality cover letter by thoroughly providing the details in a correct manner as set by the rules of formal writing. Your correspondence would show how your communication skills are. Details of your writing will speak volumes of your skills in persuasion, detailing, describing and being directional.
Like the other types of letters such as the Letter of Intent, all letters have six parts. But again the difference lies in the body or the message of each. For a cover letter here are suggestions on what to include in the body.
Its first paragraph contains the introduction. It says where or how you found out about the job opening classified ads, internet, and referral. Mention any referrals. This should grab the attention of your reader, connect to him. You may give details of the company that sparked your interest. As an added note you may present your core competencies here that allow you to apply for that certain position you are applying for.
Second paragraph contains the detailed support or evidence why you are qualified to apply in the company for that certain job title. This is the part where you need to hook your reader. This serves as your brief pitch so you may include proposals or project. You may cite improvements, achievements, events that transpired. Show examples of you trail-blazing. Use industry jargon and employer's key words connected to the job ad. You may indicate your hard skills, transferable skills but don't just list your skills. Avoid using I think and I can. Address the skills indicated in the ads. Make your cover letter strong and assertive. If there are skills listed which you are unsure if you possess say that you are eager to learn those new skills.
Third paragraph shows your knowledge that you researched about the company. Align yourself to the company or owner's vision or mission. Give the tone of you being able to contribute to the company not you looking for a job.
Fourth is your closing. A quick reiteration or summary of your skills and abilities and how you best fit the position or how you can be an asset to the company is mentioned. Give them the possible ways to contact you e.g., where and when. Then encourage or invite your employer to give you a call or a chance to enlighten them on your availability after so and so days, ask or request for an action to be taken. Tell them you anticipate their response and be thankful for being considered to the job. Leave a positive impression.