Subway successful marketing and promotional strategies Essay

Subway is well known with their choice of healthy meals provided in their menu. They understand the importance of offering a variety of nutritious options and providing access to complete nutritional information for the customers. On hectic days, fast food is convenient when one doesnt have time to cook a nutritious meal at home. Unfortunately, it could not provide a meal with wellbalanced diet. But, Subway is an exception by providing a diversity of guiltfree choices. Subway use only fresh ingredients and prepare the food in front of the customers. The wholewheat bread have lower calories and fat compare to plain white bread. The fiber in it helps to make people feel fuller longer. Eventually, it helps to stabilize the blood glucose levels. Besides, Subway is making the customers to choose what type of cheese they want. For those who love cheese, they are allowed to choose lowerfat cheese such as Swiss and mozzarella. Burgers of McDonalds are all fill by mayonnaise. For Subways customer, they ask for mustard and other low fat dressing. Another flaw of Subway, there is no limit on how many vegetables customers can put on their sandwiches. By browsing the official Subway website, people can easily view the nutrition data of any food which included in Subways menu. The categories available are Sandwiches, Salads, Breads & Toppings, Soups & Extras, Breakfast and 6 GRAMS OF FAT, which is a column for any meal with 6 grams of fat or less than that. This is a good way for letting the public know how the meals by Subway brings benefit to the peoples health compare to other fast food brand such as McDonalds and Burger King. It eventually improve customers loyalty and public trust and interest in them.

They implement a successful marketing and promotional strategies in the business. Subway is the largest fast food restaurant chain in the world by having 44,280 outlets around the world and still counting. The slogan Eat Fresh emphasizes on the brands concept that they use fresh ingredient to produce fresh salads and freshly baked sandwiches. In the United States, Subway ran I product campaign in the TV series, Chuck, for two continuous series. During the second series, the ratings grew higher than the first series. Subway appreciate the opportunity by encouraging fans to buy Subways foot long sub. This pushed Subway to another level on the fast food industry. Besides, Subway did collaboration with sport personalities and health organizations to spread awareness about their name and the products as a nonprofit charity work. Subway also do promotion on different technology sites and give out price discount and voucher to the customers. Generally, the marketing and promotional strategies implied by Subway focus on market demand, consumer preferences, social trends, innovation and product quality. The power of Subway can be seen when Subways market share and profits increased at the same time when the public interest towards burgers and chips decreases. Without any doubt, these add strength to the company.