The most popular media sites and Internet platforms Essay

share images. The site would work well for a business that intends to share visual content with their consumers as well as sharing blogs with images. The site has about 70 million users using it monthly. Surveys suggest that women are four times more likely to use the site as compared to men. Thus, this provides a company targeting women consumers with a greater chance of building a community. Surveys also suggest that 23% of internet users that use Pinterest are aged above 50 years (Kim et al., 162). Despite its success, Pinterest site is more of a catalogue than a social site. The site also leads to the rise of privacy concerns since it requires a user to register using separate networking site such as Twitter.
YouTube. This is one of the most popular social media sites on the internet. Video files are estimated to account for almost 69% of internet traffic and YouTube is the main site for sharing videos. The site has more than 1 billion new visitors each month with teenagers accounting for 83% of the visitors and internet users above 50 years of age accounting for 49%. The media shared on the site is mainly video files which take time to prepare. This might not appeal to small business owners who lack time to manage several social media profiles on different sites.
Vine. The site provides users with access to short video clips unlike YouTube where videos are unlimited in length. Vine video files are usually 6 seconds long and these video files are often shared across other social media sites such as Twitter. It is estimated that about 5 tweets every second contain a link to the vine website. Vine has about 40 million users which is a fairly wide audience for marketing a company brand. A branded video on vine is about four times more likely to be viewed by users as compared to an unbranded video. Small business owners who do not have adequate resources to invest in the site might not receive the benefits of the site.
Instagram. This is a digital file sharing platform for photos and 15-second videos. With 200 million users and billions of photos shared on the website, it provides a good platform for interacting with customers. The most popular topics on the platform include fashion, food and beer. The effectiveness of the marketing strategy might be limited to the quality and engaging features of images and videos shared on the site. With a large number of posts every minute, a business would have to use catchy media to capture the attention of their followers.
Tumblr. Like Twitter, Tumbler is a blogging platform that allows users to post short text pieces as well as images. The platform mainly targets young internet users with the most popular tags being tattoos, illustration, makeup, landscape, art, vintage, food, lol and fashion. The site has over 199 million users per month 66% of whom are under 35 years of age. Many