Key aspects of the Corporate Social Responsibility of the J&K Bank ltd Essay

It will also boost the bank's capability to go into niche segments such as commodities financing. In addition, the bank will also enjoy greater flexibility of its portfolio, which will help it gain from changes in business cycles and market trends. The bank has prepared for this by strengthening its balance sheet through various prudential steps over the past year, under the leadership of Dr. Drabu.
It has, for instance, reduced its holding of lowyielding debt securities and aggressively provided for loans gone bad, bringing down its net nonperforming assets ratio to less than 1 percent, an industry benchmark anywhere in the world
Red represents energy and power.
Blue conveys stability and unity
Green signifies growth and renewal
CSR Aspect of the Bank
The Corporate Social Responsibility (CSR) of the J&K Bank ltd seeks to recognize obligations towards society and aims to integrate the CSR ideals into its mission for optimizing both business and social performance. It stresses on promoting work life balance, give attention to social and environmental concerns and host of factors that facilitate business pursuits and accomplishment of economic goals. The CSR is not just recognized as promulgating the Bank's own values and principles of philanthropy but also the values and principles of all those who have a stake in it or are affected by its operations. By supporting social cause aligned to the mission the CSR strategy differentiates the Bank's brand and enhances its reputation. The Bank manages social issues in the same manner as any other strategic business issues.
The Bank besides playing its role in economic development of the State and country contributes significantly towards the social cause. The Bank has established its credentials for the poor and needy by donating generously for various philanthropic activities aimed at ameliorating their sufferings. Be it victims of natural calamity, like fire, flood, snowstorm or tsunami and disabled or patients with serious ailment who lack reliable means of survival, the bank has been all through supporting them. The one and a half decades long turmoil in the State of J&K has added to the agonies of people with hundreds of children losing their parents to fend for themselves in this harsh world. The Bank realizing its responsibility of saving the life/ future of these blooming children, adopt several of them by providing financial support either through various orphanages where they are sheltered or directly to the orphans by bearing their educational or other expenditure. The Bank would continue to provide study scholarships to the poor and needy students including students from farflung areas, who without such support would have been school dropouts. The Bank shall continue donations for the development of infrastructure (computers, books, TV's, prosthetic support etc) to various NGOs, societies, trusts, institutions, etc. involved in socioeconomic development of the society. The physically challenged persons belonging to socially and economically deprived classes especially children shall be helped by acquiring prosthetic support by meeting partly or fully cost of surgery with pre and post medication