Choice of new markets will be based on the results of feasibility analysis of candidate markets chosen for the expansion plans. The feasibility analysis will cater for economic, social and financial aspects of the market. This will enable the...

Conglomerate DiversificationUnlike concentric diversification that aims at expanding a company's current products and services, conglomerate services is the strategy by which a company adds new products or services to its business (Thenmozhi, 2012)....